Understanding the Royalty Debate: Kean Cipriano Speaks Out
Recently, the music world has been buzzing with controversy, particularly revolving around artist royalties. Kean Cipriano, the talented former frontman of Callalily, addressed these concerns in a heartfelt interview on “Fast Talk with Boy Abunda.”
The Complex World of Music Royalties
During their conversation, Kean emphasized that the music industry isn’t just about making songs; it’s about navigating a complex business landscape. “The business model of this industry is not that simple,” he explained in Filipino, highlighting the many layers involved in music beyond just the melodies we love.
The root of the controversy? Reports claiming that Kean held a mere 5% stake in royalties from the original sound recordings (OSR). He clarified that this figure only scratches the surface. Artists earn income from a variety of sources, including live performances, publishing rights, and endorsements.
What About Live Gigs?
When Boy Abunda pressed Kean about whether the 5% royalty extend to earnings from live gigs, he confidently replied, “No, definitely not.” Typically, management takes around 20% to 30% from an artist’s bookings, allowing the artist to keep a solid 70% to 80%.
Kean further elaborated that endorsement deals, which can boost an artist’s career, aren’t simply split down the middle. He painted a complex picture, displaying a deep understanding of the music business.
The Emotional Toll of Accusations
As the conversation shifted to accusations against him for allegedly exploiting rising artist MRLD, Kean’s emotional side shone through. “It hurts because, at the end of the day, I’m also an artist,” he admitted, showcasing a vulnerability that many can relate to.
He emphasized that when he started his record company with his wife, they aimed to create an environment where artists could thrive. Their goal was to provide creative freedom and guidance for sustainable careers in music.
Open Communication Over Drama
Instead of engaging in social media disputes, Kean expressed a preference for direct conversations. “If there’s a problem, come to the office and let’s talk,” he said, advocating for transparency and dialogue rather than drama.
When the topic of fairness was raised, Kean asserted confidently, “Of course, Tito Boy. Our conscience is clear.” He maintained that their company operates with integrity, leaving no room for doubt about their practices.
MRLD’s Perspective
As the interview unfolded, the mention of MRLD brought another layer to the story. Earlier this year, she announced her independence after her contract with O/C Records expired, expressing the need for better recognition. “I deserve more than 5% of the songs I wrote and produced,” she proclaimed, reminding everyone of the hard work artists pour into their craft.
MRLD clarified her motivations, stating, “I didn’t go independent because I’m selfish… I went independent because my family needs to eat and live.” She emphasized the struggle many artists face, echoing a sentiment felt by many in the industry.
Final Thoughts
As the world watches this emotional saga unfold, it serves as a reminder of the challenges artists face behind the scenes. Kean’s insights into the music business, paired with MRLD’s quest for independence and recognition, reflect a broader narrative of creativity, struggle, and the yearning for fairness in an ever-changing industry.
Ultimately, music is not just about the art; it’s about the people behind it—navigating their dreams while facing the complexities of the business world. Through dialogue and understanding, perhaps we can create a more supportive environment for all artists on their journeys.
