Gen Z (born between 1997 and 2012) is changing the way people travel! A new 2025 study by Agoda reveals that young travelers are ditching traditional guides and relying on social media, spontaneity, and shared experiences to plan their trips. Let’s break down the 5 biggest travel trends shaping the future of tourism!
📲 1. Social Media = The Ultimate Travel Guide
Forget guidebooks and travel agencies! Gen Z is turning to TikTok (22%), travel blogs, and vlogs (17%) for trip ideas. They want real experiences, in real time, from real people. If a destination goes viral, expect a flood of Gen Z travelers!
👉 Unlike Millennials (born 1981-1996) who rely on friends and family for recommendations, Gen Z prefers scrolling through their feeds to find the next big travel hotspot.
🎟️ 2. Last-Minute Trips? No Problem!
Gen Z is the most spontaneous generation when it comes to travel. The study shows that 1 in 8 young travelers books their flight at the last minute, craving adventure and flexibility.
They love flash sales, surprise trips, and spontaneous weekend getaways—traveling whenever and wherever they feel like!
👫 3. Traveling is More Fun with Friends!
For Gen Z, travel isn’t just about the destination—it’s about the company.
📌 40% prefer traveling with a partner or a group rather than going solo.
📌 They value shared experiences, bonding moments, and making memories together.
Whether it’s beach getaways, road trips, or backpacking across new cities, Gen Z believes the best trips are the ones taken with friends!
💰 4. Budget First, Luxury Later!
Gen Z loves to travel smart! 57% prefer budget-friendly trips, sticking to accommodations that cost ₱3,000 ($50) per night or less. They are savvy spenders, prioritizing affordable stays, great deals, and value-for-money experiences.
Their travel style? Spend less on hotels, splurge more on unique experiences!
✈️ 5. Wanderlust Never Stops!
Gen Z may have different ways of planning, but their love for travel is stronger than ever!
📌 More than half of Gen Z plan to take 1-3 trips in 2025
📌 1 in 3 is set to go on 4-6 travel adventures!
With endless wanderlust, they’re always looking for new destinations, viral spots, and exciting travel trends to explore!
🇵🇭 Trending Travel Destinations for 2025
For Filipino travelers, Siquijor Island was named an emerging hotspot, while Bohol remains a top domestic travel pick.
From social media-fueled trips to last-minute bookings, Gen Z is redefining the way we explore the world! 🌏✨
