The Philippines’ beauty is now on full display in one of the world’s most famous locations—Times Square in New York City! The Department of Tourism’s (DOT) “Love the Philippines” campaign is being featured on the huge billboard, inviting tourists from all over the world to explore the country’s stunning sights.
This special campaign was launched just in time for the holiday season, when millions of people flock to Times Square. Francisco Lardizabal, New York’s Tourism Attaché, shared that this is a golden chance to show off the Philippines and its many attractions.
The campaign features a 15-second video that plays at the corner of Broadway and 44th Street until January 1. But that’s not all! The Philippines’ message will also be seen on taxis around New York City, making sure the campaign reaches as many people as possible.
With over two million pesos invested in this promotion, the DOT is excited to encourage tourists to visit the Philippines and experience its beautiful landscapes, warm people, and unique culture. It’s a perfect time to fall in love with the Philippines!
