In a developing case, actress Neri Naig-Miranda and another unnamed celebrity are under fire for allegedly endorsing a company accused of syndicated estafa and violating the Securities Regulation Code. The case involves Dermacare-Beyond Skin Care Solutions, a business that reportedly swindled investors out of nearly ₱90 million, according to Atty. Roberto Labe, the lawyer representing 39 complainants.
How Did the Alleged Scam Happen?
Atty. Labe revealed on GMA News’ 24 Oras that the complainants were drawn in by Dermacare’s high-profile celebrity endorsements. Among those who endorsed the company were Neri and an unnamed celebrity. According to the complainants, seeing trusted public figures promoting the business gave them confidence to invest.
However, in October 2020, Neri joined as an endorser and franchisee. By September 2023, she publicly announced via Facebook that she was no longer connected to Dermacare. She also warned the public against any transactions made in her name, claiming they were unauthorized.
SEC’s Findings on Dermacare
The Securities and Exchange Commission (SEC) issued a warning against Dermacare after discovering the company had no license to solicit investments or sell securities. Despite this, Dermacare allegedly promised guaranteed returns of 12.6% per quarter for five years, alongside service discounts, as stated in their franchise partner agreements.
SEC Director Filbert Catalino III explained that these agreements were essentially investment contracts disguised as franchise deals. The SEC flagged this as a violation, urging the public to steer clear of the company.
What’s Next for Neri and Dermacare?
The SEC’s findings led to bounced checks and unpaid investors, sparking the current legal battle. Neri is now detained in the Pasay City Jail’s female dormitory while the Department of Justice handles the case against Dermacare.
Neri’s legal team has filed a motion to quash the charges, arguing that she was merely an endorser, not an operator of the business. The Pasay Regional Trial Court has scheduled her arraignment for January 9, 2025, after postponing an earlier date due to this motion.
Can Celebrities Be Held Liable?
Yes, according to SEC rules, endorsers of securities must be registered, just like brokers and sales agents. Atty. Catalino emphasized that endorsers promoting unregistered investments could be held legally accountable.
Neri’s Family Speaks Out
Chito Miranda, Neri’s husband and a popular musician, defended her, insisting she was merely the “face” of the company. According to him, Neri had no involvement in any fraudulent activities. The couple maintains that she, like others, was misled by Dermacare.
Awaiting Dermacare’s Response
Both Dermacare and Neri Naig’s camp have yet to issue official statements to GMA Integrated News. As the legal proceedings unfold, the case sheds light on the risks of celebrity endorsements and the importance of verifying investment opportunities.
