Pia Wurtzbach to social media influencers: It’s our responsibility to help out

By CNN Philippines Staff

Miss Universe 2015 Pia Wurtzbach urged social media influencers to make use of their online presence to help out those affected by the COVID-19 crisis.

“You don’t have to be a beauty queen or a celebrity. If you have a decent following, if you’re a vlogger, a blogger, an influencer, or you have contacts with people who can donate, just try [and] do it,” Wurtzbach said in an interview on CNN Philippines.

“It’s our responsibility to really help out and do something in any way we can,” she added.

The former beauty queen has, to date, raised ₱450,000 from her goal of ₱600,000 to purchase protective gear for medical frontliners in Metro Manila. She has so far donated nearly 17,000 face masks for those battling the viral disease.

Wurtzbach said the initiative was driven by her desire to do something for frontliners while staying at home during the Luzon-wide quarantine.

“All I know is I have a few contacts. I have this social media following,” she said.

Wurtzbach shared that she got her first order of 5,000 face masks just one day after asking friends for suppliers they might know.

“That was how fast and easy it was for me to get hold of the suppliers and get the masks. So I thought to myself, what if I have more? What if I could buy more?”

She then started a fundraising campaign for people who likewise want to extend aid to COVID-19 frontliners.

“I usually attend events and fundraising,” she said. “For me to personally be handling this fundraising—it’s really a first.”

Wurtzbach added that she targets to eventually order N95 masks and, in time, personal protective equipment for health workers.

“I want to encourage everyone to do what they can,” Wurtzbach said. “A little goes a long way.”

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