KUNMING, China — Media leaders from the region on Wednesday discussed the opportunities and challenges that would shape the future of media landscape.
Media executives from the Association of Southeast Asian Nations (Asean), Japan, and South Korea gathered here for the 11th 10+3 Media Cooperation Forum jointly hosted by People’s Daily, CPC Yunnan Provincial Committee, and the local government of Yunnan province.
Nararya Soeprapto, Asean deputy secretary-general, in a video message, raised the need for media leaders to counter “deep fakes and cyber security.”
He said the media should help Asean peoples to “recognize manipulation and harness AI for common good.”
Sudruetai Lertkasem, director-general of Thailand’s Public Relations Department, said, “From fluid international dynamics to the rapid evolution of technology, we must navigate these issues together.”
“Media connectivity is the lifeblood of this collaboration,” Lertkasem said in her speech.
“Our prosperity is interconnected, our security is shared, and our challenges demand a collective response,” she added.
Keo Chandara, advisor to Cambodia’s Ministry of Information, said media face “unprecedented opportunities and new challenges in the age of Artificial Intelligence (AI).”
“While AI-powered tools can significantly enhance our efficiency and reach, they must be deployed with unwavering ethical standards, human oversight, and accountability at their core,” he said.
“This is essential to safeguard the integrity of information and our professional credibility,” Chandara said.
Cui Shixin, People’s Daily deputy editor-in-chief, said, “We must have the courage to embrace change. We should explore AI, innovate concepts, [but] adhere to social responsibility and ethics.”
Tong Zhiyun, vice chairman of the CPPCC Yunnan Provincial Committee, said media should use AI and big data “to enhance content production.”
But media, he added, should “guard against fake news and foster understanding while respecting differences.”
