MANILA — Cebu Pacific, the Philippines’ leading low-cost carrier, has been recognized as the strongest airline brand in the ASEAN region by brand valuation consultancy Brand Finance during a recent awards ceremony in Singapore.
“We are honored by the trust given to us, and we remain committed to making travel easier, friendlier, and more accessible for Filipinos and travelers across the region,” said Cebu Pacific Chief Marketing and Customer Care Officer Candice Iyog on Wednesday.
The recognition reflects the airline’s ongoing efforts to make air travel accessible, while building trust and loyalty through service improvements, digital transformation, and community engagement.
“Being the strongest airline brand in ASEAN means Cebu Pacific leads the region in key drivers of brand equity,” said Alex Haigh, Brand Finance Asia Pacific managing director. “It outperforms competitors in customer perception and operational reputation, translating into resilience and long-term growth potential.”
The accolade is based on Brand Finance’s latest valuation study, which surveyed 175,000 respondents across 41 countries, including 25,000 from the Asia-Pacific region. Cebu Pacific achieved an AAA brand rating and a Brand Strength Index score of 86.1.
Since its founding in March 1996, the airline has carried more than 250 million passengers. Today, it serves 37 domestic and 26 international destinations, continuing to make air travel more accessible for millions across Asia.
For Cebu Pacific, the award is more than a title — it is a validation of decades of dedication, innovation, and the promise of more accessible skies for every traveler.
