Gen Z (born between 1997 and 2012) is changing the way people travel! A new 2025 study by Agoda reveals that young travelers are ditching traditional guides and relying on social media, spontaneity, and shared experiences to plan their trips. Let’s break down the 5 biggest travel trends shaping the future of tourism!
1. Social Media = The Ultimate Travel Guide
Forget guidebooks and travel agencies! Gen Z is turning to TikTok (22%), travel blogs, and vlogs (17%) for trip ideas. They want real experiences, in real time, from real people. If a destination goes viral, expect a flood of Gen Z travelers!
Unlike Millennials (born 1981-1996) who rely on friends and family for recommendations, Gen Z prefers scrolling through their feeds to find the next big travel hotspot.
2. Last-Minute Trips? No Problem!
Gen Z is the most spontaneous generation when it comes to travel. The study shows that 1 in 8 young travelers books their flight at the last minute, craving adventure and flexibility.
They love flash sales, surprise trips, and spontaneous weekend getaways—traveling whenever and wherever they feel like!
3. Traveling is More Fun with Friends!
For Gen Z, travel isn’t just about the destination—it’s about the company.
40% prefer traveling with a partner or a group rather than going solo. They value shared experiences, bonding moments, and making memories together.
Whether it’s beach getaways, road trips, or backpacking across new cities, Gen Z believes the best trips are the ones taken with friends!
4. Budget First, Luxury Later!
Gen Z loves to travel smart! 57% prefer budget-friendly trips, sticking to accommodations that cost ₱3,000 ($50) per night or less. They are savvy spenders, prioritizing affordable stays, great deals, and value-for-money experiences.
Their travel style? Spend less on hotels, splurge more on unique experiences!
5. Wanderlust Never Stops!
Gen Z may have different ways of planning, but their love for travel is stronger than ever! More than half of Gen Z plan to take 1-3 trips in 2025 1 in 3 is set to go on 4-6 travel adventures!
With endless wanderlust, they’re always looking for new destinations, viral spots, and exciting travel trends to explore!
Trending Travel Destinations for 2025
For Filipino travelers, Siquijor Island was named an emerging hotspot, while Bohol remains a top domestic travel pick.
From social media-fueled trips to last-minute bookings, Gen Z is redefining the way we explore the world! 
