For the past eight years, Friends of the Philippines Society USA Inc. (FRIENDSPHUSA) has been at the heart of championing Filipino culture in America.
From the Explore Islands Philippines showcase at Grand Central Terminal, to concerts featuring world-renowned pianist Raul Sunico, and the moving Art for Humanity exhibit at Brooklyn Bridge Park that honored Filipino healthcare workers during the pandemic—FRIENDSPHUSA has consistently proven that art and advocacy can go hand in hand.
Now, the organization is preparing to unveil its most ambitious project yet.
The Birth of YAMAN
From October 31 to November 2, 2025, FRIENDSPHUSA will launch YAMAN, a flagship initiative envisioned as a grand social, cultural, and commerce marketplace in New York City.
At YAMAN, the spotlight will shine on Philippine artisans, creators, and visionaries—from traditional weavers and jewelry makers, to chefs, fashion designers, and more. It will be a living showcase of Philippine heritage, blending culture, education, and commerce to preserve traditions while pushing Filipino creativity to the global stage.
“YAMAN is not just an event—it is a movement,” shared Jerry Sibal, FRIENDSPHUSA executive director. “Our mission has always been to promote diversity, equality, and inclusion by weaving friendship, bridging cultures, and strengthening humanity. With YAMAN, we want to connect the homeland with the diaspora, building an intergenerational coalition that amplifies Filipino voices and inspires positive change.”
A Celebration Amid Challenges
But this historic project also comes at a time when the Filipino community in the U.S. faces pressing challenges.
“During our talks with potential exhibitors, some expressed real concerns about safety and the threat of illegal deportation,” revealed Edwin Josue, FRIENDSPHUSA co-founder and co-organizer of YAMAN. “Others worried about the newly imposed $15,000 bond requirement for first-time J1 and B1 visa applicants. These are real issues that affect participation, and we take them seriously.”
Despite these concerns, FRIENDSPHUSA is determined to move forward—turning YAMAN into a platform of resilience, solidarity, and pride.
More Than Just a Festival
YAMAN is more than an exhibition—it is an invitation to rediscover the richness of Philippine culture, and to see it thrive in one of the world’s greatest cities.
For FRIENDSPHUSA, the event is a promise: to celebrate Filipino heritage, confront challenges head-on, and create a legacy that future generations can build upon.
As the Filipino community in New York prepares for this landmark event, one thing is clear—YAMAN is not just about showcasing what the Philippines has to offer. It’s about reminding the world who Filipinos are, and how far their voices can reach.
